Pitching Clients: How to Write an Effective Pitch, Follow Up, and Close Deals
Pitching clients is a crucial aspect of the job as a freelancer. It’s how a freelancer can get new clients and expand their team if they have it. Unfortunately, a lot of independent contractors have trouble convincing clients. This article will discuss writing a good pitch, following up with clients, and closing deals.
1. Crafting a Successful Pitch
The objective when crafting a pitch is to capture the client’s interest and persuade them that you are the best candidate for the position. These are some guidelines for preparing a compelling pitch:
a. Research the topic : Prior to pitching to a client, conduct comprehensive research into their needs and requirements. This proactive approach will empower you to craft a more customized pitch that directly addresses their specific needs.
b. Create a unique pitch : Include the client’s name and make a particular reference to their company or project. Doing this demonstrates that you’ve done your homework and have an appeal to work with them.
c. Describe your experience in detail : Display your expertise and practical experience. Mention previous projects you’ve worked on that were comparable.
d. Describe your strategy : Explain your strategy for the project and how you can benefit their project.
e. Be clear and concise : Keep your lift pitch succinct and to the point. With the volume of pitches clients receive, make sure yours sticks out by being precise and straightforward.
2. Keeping in touch with clients
Following the delivery of your pitch, it’s crucial to contact the client again. Following up, consider the following advice:
a. Wait a couple of days : Before following up, let the client have only a few days to react to your pitch. They can be preoccupied or think about other candidates.
b. Send a considerate sms : Send a cordial sms to follow up if you haven’t received a reply from the client after a few days. Reiterate your proposal and let them know you’re still interested in working with them.
c. Continually monitor : Follow up with the client in a week or two if you haven’t heard anything. Yet, be careful not to come across as pushy or unpleasant. Perseverance can pay dividends.
3. Closing Deals
The time has come to complete the deal once the client has expressed an interest in working with you. Here are some pointers for closing deals:
a. Provide more details : Ensure you and the client agree on the project’s specifics, including the project’s objectives, schedule, and budget.
b. Set it down on paper : Draft a contract or agreement outlining the project’s conditions. By doing this, you and the client are protected, and everyone is on the same page.
c. Acquire a deposit : Before beginning the job, request a deposit. It helps cover your costs and guarantees the client is committed to working with you.
d. Maintain regular communication : Update the client on your performance and any problems you encounter. It fosters trust and keeps the project on schedule.
Finally, convincing clients to choose you is a crucial ability for freelancers. Increase the number of projects you land and expand your business by using these suggestions to create a solid proposal, follow up with clients, and close the deal. Constantly tailor your pitches, be persistent without being intrusive, and be explicit in communicating with clients.
